2020 • iOS Native App
About Lief
Lief is a wearable device that uses HRV as a biomarker to inform users how to breathe more effectively to their reduce stress and anxiety. Users wear the Lief device around their rib cage. Lief offers a coaching membership program for users seeking expert guidance.
Team
Founder • Rohan
Product & Design Director • Phil
Engineers • (2) Offshore
Project Overview
The Founder was preparing for another round of funding and was seeking to redesign the entire end to end MVP experience with new design system and branding.
Before
After
Business Problem
The Founder was focused on three distinct challenges along the users journey he wanted to improve in the overall experience before seeking additional round of funding.
(1) Cost - helping users determine if their insurance covers the cost of purchasing the device
(2) Membership - getting users to upgrade their experience after purchasing the device
(3) Returning users - the device requires purchasing more stickers to keep using the device
This case study will focus on improving the membership experience.