2022 • Responsive Web
About NerdWallet
NerdWallet’s mission is to help users finance smarter across their shop, learn, and manage experiences.
Team: Performance Revenue Experimentation Pod
Product Manager • Kalki K.
Engineer Manager • Carrie W.
Engineers
Partner Integration: Optimizely
Performance Marketing Stakeholders
Director • Dennis H.
Credit Cards • Pai S.
Mortgage • Ellen S.
Auto Insurance • Lindsey O.
As NerdWallet established itself as a leader in SEO, consistently achieving top rankings for many pages, the focus shifted to optimizing revenue through performance marketing pages—paid placements typically at the top of Google search results. To maximize revenue potential, NerdWallet accelerated A/B testing across all key verticals, including credit cards, mortgages, auto insurance, banking/investing, personal loans, and student loans.
NerdWallet launched a new performance marketing pod, and I joined as the founding designer. The pod worked on fast-paced timelines, delivering 10-15 designs per quarter, with a focus on low-effort, high-impact tests aimed at optimizing performance marketing outcomes.
Round-Ups
These pages offer visitors a summary view of the best products highly reviewed and rated by NerdWallet
Articles
These pages offer visitors nerdy tips and general resources to learn the basics on key financial products
Landing Pages
These pages are used for mortgage performance marketing pages to help visitors find mortgages
To improve design support for 5-6 performance marketing groups each quarter, I established recurring brainstorming sessions that allowed each group to prioritize their top five ideas. This approach facilitated rapid design delivery, enabling teams to efficiently schedule A/B tests and coordinate launch dates with the Product Manager, thereby enhancing alignment and execution speed across performance marketing initiatives.